Risk Management in the Supply Chain. Part 2.
In 2010, the down industry was safely ensconced in basecamp, where it had been for about a hundred years. It was comfortable, its sales were growing steadily, and everyone thought they knew where they stood. The problem was, most outdoor brands buying and selling thousands or tens of thousands of down products every year couldn’t tell you much about where their down came from.
They could tell you the fill power, whether it were from a goose or duck, and about the colour of their down. They might be able to tell you the country of origin, but that would be the limit when it came to traceability.