200917th December 2009
Aware of these risks, Mountain Equipment staff from the UK and Germany get together to discuss how we can address issues of animal welfare and down quality and ensure that our down only comes from ethical and sustainable sources. From this a handful of people begin work on an internal project entitled ‘Happy Geese’ to collate what facts we knew about our supply chain and to begin consultations with representatives from the down industry and independent test houses. The complex and challenging task of mapping our supply chains begins – establishing an exhaustive list of who, where and what. We are frequently told that change will be ‘impossible’ and that we could not be starting this project at a worse time*
*Wholesale prices were rising dramatically due to rising global demand and pinches in the supply chain caused by Avian Flu.